By Christian Kern.
This is my last blog. Now I would like to summarise my time and experiences I had at Istituto Marangoni London.
All good things must come to an end. At the moment I’m writing this there are only four weeks of my semester abroad are left. After nearly 5 months in London, I can say it was the best decision I have made – London is such an amazing city. Here everything is possible. The people, the shopping, the clubbing and of course the school, are amazing.
To get to the point and summarise the semester, I would like to start with the many different activities and excursions we have undertaken here.
In total, we visited two different pop-up stores, including a guided tour. The Bottega Veneta pop-up is the one I remember the most, because we were allowed to try on everything we wanted, and the store had a very cool aesthetic; The floor, for example, was covered with the carpet used at Bottega Veneta’s A/W 21 show at Berghain in Berlin). It was also very interesting to see how the concept of an off-price point of sale works near London. I found it particularly exciting that there was not only sale clothing, but that some new full-price clothing is also sold there. Another highlight was our trip to Milan to talk to some professionals and pitch an idea for a new Marni POS in East London to the CMO of Marni. We have also done a lot in the second term so far. For example, we had a wonderful tour at the Adidas flagship store on Oxford Street (the most digital store Adidas has right now) where they explained all the concepts that were realised to us in detail. Another thing was meeting Caroline Issa, the Fashion Director at Tank magazine. One special aspect I’d like to mention was the many interviews and webinars that took place, some of which I was able to participate in. For example – I had the great opportunity to interview Federica Montelli, Head of Fashion at Rinascente, Caroline Issa, Fashion Director at Tank Magazine or Eva Baquedano, Chief Omnichannel at Loewe.
Another big point during the semester abroad is the local life. I have to say it’s not that different from life at home, but you’re on your own now and have to look after yourself. One of the biggest differences I have noticed are the prices, which are generally higher than in Germany. Also, sometimes the selection of certain foods is limited and the shops are also open on Sundays. A big advantage of London is the Tube or Underground. You never have to wait long, and you always get to your destination quickly. With a Student Oyster Card, you even get a 30% discount on travel cards, and you pay around £120 for a one-month travel card for zones 1 to 3, for example.
If you are interested in the academic aspects of the Istituto Marangoni, you can have a look at my second blog, where I have explained everything in detail. A brief word about the projects. As a management student, I had two big projects here. The first (Term 1) was the planning of a new point of sale (POS) for Matchesfashion in East London. The focus was on sustainability and customer experience. The second project I’m currently working on is planning and putting together a capsule collection for Bottega Veneta for the A/W 22 season, which will also focus on sustainability.
In the last four weeks I still want to experience as much as possible. There are still so many things to see, like the Tate Modern or the view from the Shard. Also, these last weeks will probably be the most stressful of the whole semester abroad, as we have our exams and the handing in of our projects for Term 2 at the end of the last week. All in all, I can only say that it was a wonderful experience here in London and I can only advise anyone who is interested in fashion or studying something related to fashion to spend their semester abroad at the Istituto Marangoni in London.
If you have any questions regarding the Istituto Marangoni in London, just drop me an email (email@example.com) or message on Instagram (_christiankern).